JVC, one of the leading multi-national electronics companies in the world, had an issue which needed resolving relating specifically to their digital camera range. As a company who only distribute products through their dealerships - they had no way of communicating directly with their customer base, and in most cases were at the mercy of the particular sales person to correctly sell the product. It was with that in mind that they appointed Seventh Wave Media to produce in-store demonstrations of their digital video camera range.
The demos are designed to be easily installed on PCs within JVC's various dealerships, including the Dixons' chain of stores throughout the UK. The product is designed to run as an in-store advert in the form of a looped video, which plays until a user is attracted to interacting with the demo. As soon as the mouse is moved, interactive options appear, enabling the user to view the five featured cameras from JVC's prosumer range.
For each camera the demo includes interactive animations of the key features, an overview of the provided and optional accessories, and a product video. As well as this, there is a virtual showroom area, which combines original photography, voiceovers and a custom written virtual reality application to describe the different cameras' functionality.
Every year JVC launch a new range of digital cameras and for the last four years Seventh Wave Media has been involved in producing these interactive demos. They have varied from multi-language variations to demos that include hidden training modules for the staff and each version has been themed differently.
Production processes: Studio photography and image manipulation, Video editing and filming, Voiceovers, Flash animation, CDROM authoring and programming.